In business these days a high impact location includes the following: proximity to other businesses that complement your services and make life more convenient for customers, plentiful parking, and excellent visibility for the type of customers you’d like to attract. This location should be grouped with other businesses and services that your ideal customer would value and patronize.
Regular exposure to the dental office in a high visibility location improves the likelihood of attracting new patients. New patient flow is a critical success factor to start up or expand. A start up practice works with 30 new patients per month and roars with 50. It also keeps the dental care and treatment of everyone you already serve on their radar. In places where parking is a prized commodity setting up a practice with ample parking assures that a visit to your office will never be equated with aggravation, or worse, inconvenience. Most important of the three though might be the neighborhood. Who will be a regular client in the surrounding businesses? How many other services and experiences are available before, in some cases during, and after your patient’s dental appointment? How can you capitalize on the complementary nature of your business and those all around you?
If you are considering ways to grow and evolve your practice to increase success with your current patients, and much desired, future patients a key consideration you need to make is visibility, visibility, visibility. The choice you make about the location of your practice is critical in light of the all the expectations your “dental customers” have. Convenience and time are high priorities so the location you choose needs to account for those demands.
I help doctors evaluate location for a new or expanding practice with a keen awareness of the key elements necessary to optimize the outcome on their investment. Please take a moment to view featured projects and read testimonials from doctors about finding their ideal location. Let’s meet to discuss ways we can work together to find yours and build the successful modern dental practice of your dreams.