With a cone beam scanner you have the opportunity to get a full and complete picture of what is going on pathologically with your patients. It is impossible to treat what you do not see. Digital 3D images are comprehensive and include much more detailed information than you can see with a traditional x-ray including bone, roots, soft tissue, sinus, and nerves. This information enhances your diagnostic capabilities and broadens the treatment applications you could be providing including: airway and sleep apnea, dental implant, orthodontics, and endodontics. The CBCT allows you to easily communicate and case plan with specialists and labs. With the comprehensive information you get in the cone beam x-rays you can virtually plan, with accuracy and confidence in the software, and troubleshoot before you actually deliver treatment to your patients.
Every week I hear from doctors about using cone beam images to present treatment to patients and what a game changer it is. A picture is worth 1,000 words and showing the detailed, 3D images in your patient treatment consultations allows the patient to understand and accept what you are recommending much more easily. There is no better presentation and education tool.
Patterson and Dentsply Sirona are collaborating to bring you a comprehensive program called 3D Live on March 29-30th at Mohegan Sun and I encourage you to enroll online today. Learn everything you need to know about the practical implementation of 3D imaging into your practice, including 3D-enhanced diagnostics and profitable new procedures such as implantology, endodontics, and sleep apnea treatment. The program includes a live demonstration implant case. We’ll also show you how to make the most of the business and financial aspects of 3D imaging, including medical billing, insurance reimbursements, tax incentives, and planning for your future.
Happy New Year! I hope your list of resolutions included developing a strategy to grow your practice in 2019. NOW is the optimal time to evaluate your practice with a fresh set of eyes. They say a picture is worth a thousand words. So, here’s my Dental Practice 6 Photo Challenge. It requires taking the following 6 photos of your office:
2. Sterilization area
4. Reception Area
5. Whatever bothers you most
6. Front of your building
These pictures tell the story of your practice. They reveal areas of improvement, lost production opportunities, and the messages you are sending to your patients. It is easy, in the rush of day to day operations to lose sight, of the bigger picture. Let’s begin your path to practice growth with a review of your 6 photos. Email or text them to me. We can set up a consult during Yankee Dental Congress Patterson Dental booth #431, or arrange a private consultation in your office.
To be even more prepared for our consultation, take a few moments to fill out the practice growth survey on my website. You can email it or bring it along. The survey can help you get focused and is a great starting point for goal setting and planning.
My experience helping doctors launch and expand dental practices can save you time, help you avoid common pitfalls, and ensure that you have the guidance and support you need to make a practice growth strategy that is right for you. There is no better time to take charge of your future, achieve the productivity and success you’ve always dreamed of, practice state of the art dentistry, and love what you’re doing more than you ever thought was possible!
Are Treatment and Production Walking Out Your Door?
How much recommended treatment is walking out the door of your office every day because you do not have a chair available to seat that patient and take care of them immediately? If a patient leaves with a recall appointment for treatment that could be done the day it’s diagnosed what are the odds that patient will return? Unless you have a 100% treatment recall rate you are losing the opportunity to provide patients with care they need in real time.
In a well-designed office there is always an unbooked operatory to relocate a patient from their hygiene exam, or scheduled treatment appointment in your chair, in order to execute the treatment discovered in the moment. The workflow and schedule of many doctors is driven by the notion that all chairs must be full of people at all times. Every successful practice strives for full and robust schedule with loyal and trusting patients who reliably keep their appointments. With an unbooked operatory, “pressure release valve”, to perform some procedures as they arise. You are capitalize on the opportunity to provide care on the spot very profitably.
Successful treatment planning should present the whole picture of each patient’s oral health care journey. Your patients accept your diagnoses and your recommendations because you have cultivated a relationship of trust with them. Your team has patients well trained and educated and when you find an issue they will be pleased that you have the option of immediate treatment available for them in that moment. Many patients might even accept the option for cosmetic dentistry such as whitening in the moment if it is regularly offered to them. You and your clinical team can feel more comfortable presenting and diagnosing treatment with the knowledge that you can accommodate the treatment for your patients in that open operatory.
I always recommend to my dentist clients that they consider the busiest times in their offices when they are looking to grow, and not the slowest. It seems logical to think of times when chairs are empty, or that day the schedule collapsed at 10 am and everyone was on the clock with empty operatories as the most important measure of lost production. I challenge you to reconceptualize the value of an available operatory and all those days when you could have added treatment when the patient was already in the office if you just had a place to put them. Imagine saying, “We can take of that for you today if you have a couple of hours.”
In my experience I consistently see that an additional operatory yields approximately $250,000 a year in collections. That’s $2,500,000 over 10 years. If I am half right, or wrong that’s $1,250,000, or a million in profit. All that lost opportunity for production and exceptional patient experience occur because the office was too small, not too large! You can offer premium patient experience with less recall and waiting. Offer the now option. Any procedures you add to your existing schedule today are mostly profit (86%) since your fixed costs are already incurred. Lab and supply expense are incurred that’s it. Reschedule less, appeal to the customer and lower stress while increasing profits. Everyone wins.
Please take a few moments to view my new video. I wanted to share some new projects and introduce you to some of the doctors I’ve worked with over the last year. Let’s get together and assess the potential you have to grow your business and then build the practice of your dreams!